You can enroll in the program as per your current learning requirement and advance your knowledge of understanding customers better and develop the skills to listen to their conversations using market tools. In current times, customer data is the way of knowing the likes and dislikes of customers. StÃ©phane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. – Acquire certification in social media analytics to boost your career opportunities. Every company is spending money online, website, search advertising, social media advertising, emails etc. AIHR is the place to learn the skills you need to advance your career and remain relevant in the ever-changing digital HR landscape. This Digital Analytics Foundation online course is designed primarily for beginners, but a basic understanding of business indicators like revenue, margins, and profitability is helpful. The online class will occur twice a week for approximately 1 hour, with Anil conducting an online class format, allowing students access to a SME for Q & A and/or class discussion. Our experts have curated the list of top free and paid online Social Media Analytics certification programs and classes below. Created for business professionals, this Purdue University program on Future Learn on Digital Media Analytics is a comprehensive six-course program. Coursera is offering a specialization program on Foundations of Marketing Analytics and Introduction to Social Media Analytics is course five of this 6-course specialization. Digital, Data, Marketing and Analytics are hot fields and this course is developed to teach you what this field is about. This course provides an introduction to theory and strategy in data and analytics. Online courses. The beginning of the course is focused on explaining what web analytics is, how it all started, and how analytics changed over the years with the development of technology. But, the free modules don’t include assessment and certification. A basic understanding of business indicators like revenue, margins, and profitability, A working knowledge of business functions like sales, marketing, and customer relationship, Knowledge of websites (how to access, how to make a purchase, how to interact with online business), Windows: any version newer than Windows XP SP3, Internet speed: Preferably faster than 512 Kbps. It consists of four graduate-level courses that are self-paced and thus can be viewed by anyone at their ease ad schedule. The course directs to refine the efforts of professionals in Sales, Marketing, Customer Satisfaction, Operations, Supply-Chain, Logistics, Finance, and Trading. – ES. Quintly provides bite-sized videos that you can take at your pace, making it a flexible learning platform. – Perform your target market research by using social media analytics tools. Obtaining leads and sales conversions are the prime focal areas of this field. You will also learn about true potential of web analytics and how you can use it to help your business grow. – Improve your analytical skills to work with tools and communicate effectively with data scientists. ... Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video. Hundreds of experts come together to handpick these recommendations based on decades of collective experience. I definitely want to continue what I’ve started! The one who understands data understands the audience. Review: I’ve learned a lot about networks and social media. Professionals in entry- and mid-level positions find our training ideal. – Learn how to gather user data from social media followed by its interpretations. This is where Social Media Analytics comes into the bigger picture. – Learn what social media analytics is and why businesses should use it. – Understand different methods to access user data from social media platforms. This program focuses on marketing analytics tools that businesses can use to assure that their investment in marketing is worth their time and money and guarantees substantial returns. You will also learn the different algorithms and techniques to draw insights from this collected data. – Understand Recommender Systems to learn its usage in your business. Check the website for further information on the course curriculum. At the end of the course, you will get a certificate of completion that you can add to your portfolio to explore job opportunities in this field. Happy Learning! You will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to optimize your marketing campaigns and improve the online customer experience. – Learn real-life use cases and Natural Language Processing Algorithms. Willing to develop a comprehensive knowledge of digital analytics and get better ROI for your marketing efforts? – Prepare robust marketing strategies by deriving your conclusions from market research using data analytics tools. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively. 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